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Branding and brochure solution for The Wintles, an environmentally friendly and sustainable living village

Client: Cavendish & Gloucester
Location: Shropshire

Cavendish & Gloucester Plc commissioned 5and3 to research, brand and market 'The Wintles' property development. A development of three, four and five bedroom energy efficient and sustainable homes.

The approach

Our client provided us with detailed specifications for the properties and the eco-friendly features of the development. We felt that this was not sufficient enough for us to deliver a valued solution so we set about visiting the development and local town (Bishops Castle), to gain a more in depth understanding for the development.


Following our research, we produced three conceptual ideas for the brand and brochure, one of which was chosen and developed to the finished version that you see here. Prior to the brand logo being chosen, the logo embodied a butterfly to promote the abundance of wildlife surrounding the development. Following various discussions, the brand logo was developed further to embody a 'bee', which resonated with the beekeeping and honey making facilities of the development.


The brochure itself, printed with vegatable based ink onto 100% recycled paper stock, was designed and produced to embrace the environmental features of the village. The development and local area photography was commissioned and copywriting was directed by 5and3's creative team.

Printed in four colour as a 16pp brochure with capacity pocket to house property floor plans, the brochure was completely recyclable and environmentally friendly. Each property floor plan was individually created and colour coded to match the development's site plan, for purchaser convenience.

Marketing materials

To accompany the brand and brochure, a series of adverts and window cards where designed and placed into the windows & magazines of local estate agents. Branded signs where also designed, produced and erected for the site entrance.


To complete the brand and marketing suite, we then designed, developed and hosted a brochure website. The design, photography and content adhered to the printed brochure, and extensive search engine optimisation (SEO) was given in order to promote the development.

We delivered a solution that was on brief, on time and within budget. This is evident with all properties in phase two of the development being sold.


  • Brand identity
  • Brochure design
  • Print production
  • Copywriting


  • Property and Development
More work projects
Eco friendly property development branding
brochure design for environmentally friendly properety development
brochure design for environmentally friendly properety development
brochure design for environmentally friendly properety development
brochure design for environmentally friendly properety development
brochure design for environmentally friendly properety development
brochure design for environmentally friendly properety development
brochure design for environmentally friendly properety development
brochure design for environmentally friendly properety development
Property floor plan creation for The wintles housing development, Shropshire
The wintles property CGI creation
The wintles bee population image

Interested? Talk with us

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Award-winning experts

5 Star Reviews on Google

Rob Gentry

Chris and his team at 5and3 instantly understood our requirements, they developed our concept and produced outstanding work within the timescales required. It feels like 5and3 are an extension to our company rather than a contractor. Having a single source for my branding, digital marketing, website and business systems integration needs makes my life easier. With 5and3 It just works, I would without doubt recommend their services and can see why they have won numerous awards for their work.

James Christian

I personally cannot recommend 5and3, Chris , Simon and their team highly enough. I have worked with them for seven years, they are passionate about design, but also have the technical knowledge to make your website work for you.

Craig Trowse

I can not recommend highly enough Chris, Simon and the whole team at 5 and 3 for there excellent work creating my new website. They have been a pleasure working with from the 1st meeting through to completion of the website. I'm thrilled with the final product and wish the whole team great success for the future. I won't hesitate in recommending the professional, team to anyone who needs help promoting their business. Thanks again Craig

Andrew Moore

A slightly different testimonial on 5&3 as I was working for them with a client, but I wanted to tell you about the results they produced for that client. The work I produced was used in a brochure and the branding for the company in question and the product they showed me was outstanding. The way the pictures and video were integrated into the branding of the company showed a highly professional and creative process that I have come to expect from 5 & 3 as an award winning company. I would have absolutely no hesitation in recommending 5 & 3 and will do so in the future.

Joe Arnold

I have been using the services of Chris Heighton for over 10 years. I can honestly say he is one of the most genuine people I know. His designs are brilliant. He also takes the time to listen and understand the brief. He is now fully versed on life as a Chartered Surveyor, and I know he loves the property industry. The 5and3 team have recently undertaken a full rebrand and website build. The branding included all stationery, marketing collateral and also specialist wall paper, window art and pictures for our new head office. It looks stunning. They fully manage our SEO and online presence. In the last 12 months we have doubled our instructions. I have also introduced 5and3 to several friends and customers (as long as they don’t conflict!). Keep away you surveyors he is mine! 😁 Anyway. 100% use 5and3. They are amazing. You never know, you may end up snowboarding with Chris like I did if you are lucky! Nostravia!

Andy Edwards

I've been working with 5and3 since 2009 and have been impressed by their enthusiasm and energy for the projects they work on. Precision Technology Supplies use their services for Branding, Brochure Design, Web Styling and many other related areas. We wouldn't use any else.

Jon Hodges

5and3 have been our main marketing and development solutions provider for over 10 years now. They’ve produced, for me and my sales team, various marketing collateral from brochures to technical data sheets photography to presentations, posters to exhibition displays, website design, development including server-side solutions. The team are very approachable, hardworking and always prepared to deliver last minute. They have no problem delivering creative or technical solutions for demanding multimillion revenue organisations.

Phil Gimmock

Great service, fast response and good design ideas for our brochure, highly recommended.

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    5and3: Integrated communication solutions
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  • West Sussex,
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