- Professional and consistent brand identity
- New business and client partnerships secured
- Increased website unique page views by 400%
- Increased website through traffic and lead generation by 250%
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New Concept are an environmentally friendly cleaning company, using
biodegradable and hypoallergenic cleaning products which have minimum
impact on the ecosystem both in their use and in the manufacturing process.
Pioneers of the water-fed pole (WFP) cleaning system, that uses hot
or cold pure water to clean external glass and facades safely up to
a height of 80 feet and specialising in window and facade cleaning,
daytime office cleaning, eco-friendly office cleaning and washroom
management, New Concept have history dating back 25 years with numerous
accreditations including: Chas, BICs, IRATA and the ISO9001.
We were commissioned to produce a new brand identity that could be
used cross platform, a website that evoked their brand and associated
marketing materials that not only reflected the companies brand values
and unique selling points (USPs) but importantly, helped them achieve
brand and quality of service recognition above and beyond their competitors.
Following initial brand consultation, where we as a team, gained an
insight into New Concepts cleaning services, environmental USPs and
new business direction, we set about researching competitors in order
to conceptualise a unique brand identity.
Based on early concept designs we produced a final and unique brand,
along with a fully responsive website solution that worked across all
devices and was built semantically for optimal search engine performance.
Complimenting the website, we produced exciting office stationery, an
amazing slip case brochure, office signage, vehicle livery and a
completely bespoke ring binder.
These materials allowed New Concept to tender for and pitch against their
competitors in a more professional way and has enabled them to secure
many new contracts including; Royal botanical gardens Wakehurst Place,
Adur District Council and Bromley Borough Council.
View the New Concept website