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Brand positioning & identity design, website & marketing collateral

Client: New Concept

Responsive website design for cleaning company

The result

  • Professional and consistent brand identity
  • New business and client partnerships secured
  • Increased website unique page views by 400%
  • Increased website through traffic and lead generation by 250%

Jump right to the creative visuals

Background

New Concept are an environmentally friendly cleaning company, using biodegradable and hypoallergenic cleaning products which have minimum impact on the ecosystem both in their use and in the manufacturing process.

Pioneers of the water-fed pole (WFP) cleaning system, that uses hot or cold pure water to clean external glass and facades safely up to a height of 80 feet and specialising in window and facade cleaning, daytime office cleaning, eco-friendly office cleaning and washroom management, New Concept have history dating back 25 years with numerous accreditations including: Chas, BICs, IRATA and the ISO9001.

The Brief

We were commissioned to produce a new brand identity that could be used cross platform, a website that evoked their brand and associated marketing materials that not only reflected the companies brand values and unique selling points (USPs) but importantly, helped them achieve brand and quality of service recognition above and beyond their competitors.

Our Solution

Following initial brand consultation, where we as a team, gained an insight into New Concepts cleaning services, environmental USPs and new business direction, we set about researching competitors in order to conceptualise a unique brand identity.

Based on early concept designs we produced a final and unique brand, along with a fully responsive website solution that worked across all devices and was built semantically for optimal search engine performance. Complimenting the website, we produced exciting office stationery, an amazing slip case brochure, office signage, vehicle livery and a completely bespoke ring binder.

These materials allowed New Concept to tender for and pitch against their competitors in a more professional way and has enabled them to secure many new contracts including; Royal botanical gardens Wakehurst Place, Adur District Council and Bromley Borough Council.

View the New Concept website

Services

  • Brand identity
  • Graphic design solutions
  • Brochure design
  • Folder design
  • Website design
  • Website development

Industries

  • Commercial Cleaning
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Branding and logo design for commercial cleaning company
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Branding and logo design for commercial cleaning company
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Brand identity design

Logo mark

We crafted a bespoke iconographic brand logo mark that was centred around the idea of a leaf (eco friendly) and water droplet (pure water.)

The brand mark is fresh and fits within the businesses eco philosophy and forward-thinking vision. Simple and elegant it's an ideal solution for both digital and printed medium,

Business Stationery

Often overlooked, stationery is rarely designed further than what you see on the page. We set out to produce a suite of materials that not only looked good, but felt great too. Printed on a 100% recyclable paper/board (Cocoon Offset) the letterheads, compliment slips and business cards felt great and adhered to the client's eco-friendly approach.

Bespoke brochure design for environmentally friendly commercial cleaning company, Surrey
Bespoke brochure design for environmentally friendly commercial cleaning company, Surrey

Bespoke Brochure design

New Concept required a brochure that had longevity and flexibility. We provided a creative printed solution for our client; a brochure with pocket and tabbed inserts. This allowed our client to have interchangeable sleeves for their key services and ever growing client testimonials.

Printed on a environmentally friendly Cocoon 350gsm stock board the brochure had a rough and organic feel. The ink sat nicely on the board without losing contrast, thus retaining the vibrant brand colours.

Bespoke Ring binder design

A completely bespoke ring binder was produced, made from cardboard and printed using the same paper stock as the brochure, for consistency. Used together with brochure and business cards it provided a consistently branded suite of tender materials.

Considering a company rebrand?

Speak with our award-winning team on 01342 837821 or Arrange your no-cost branding, marketing and website consultation below. Alternatively, if you're unsure whether you need to rebrand your business please click > here

Arrange your no-cost brand consultation today

Bespoke website design for environmentally friendly commercial cleaning company, Surrey
Bespoke website design for environmentally friendly commercial cleaning company, Surrey
Bespoke website design for environmentally friendly commercial cleaning company, Surrey
Bespoke website design for environmentally friendly commercial cleaning company, Surrey
Bespoke websites design for environmentally friendly commercial cleaning company, Surrey

Responsive Website Design

A bespoke responsive website solution that worked across all devices; desktop, laptop, tablet and mobile. The website was designed with usability and flexibility in mind and boasts our very own content management system, 5and3 Core Extension.

  • Responsive website design and development
  • Touch screen, iPhone and iPad ready
  • HTML5 and CSS3 build
  • jQuery and Javascript functionality
  • Search engine optimisation (SEO) + User experience optimisation (UEO)
  • 5and3Core Extension content management system

New Concept have a completely bespoke, responsive website that works seamlessly across multiple platforms; iphones, tablets and desktop computers. The website has a unique and distinctive appeal, that not only complements the brand but also their business philosophy, for being at the fore-front of their industry.

Website Design process

Our creative and user experience team set about designing wireframe structures for the site. Navigation, usability and aesthetic were then carefully considered and concepts created on brand and put forward to the client for comment. Following initial client feedback and design iterations the creative team then further developed all website page designs for final client approval.

Web Development process

All page designs and asset sheets were then passed to our front-end website development team to begin the build of the website. Using a combination of Bootstrap, HTML5, CSS3 and javascript, the team completed development. Once built and fully functional, the team set about adding content, meta data and improving image optimisation to the site for ultimate web presence and performance.

CMS Integration process

The site contains 5and3Core Extension, 5and3's very own content management system (CMS). This CMS had to be integrated and hooked up with the front end framework in order for the 5and3Core system to deliver content in the correct website styles, retaining the brand consistency.

Google analytics was then added shortly before going live, which produces a monthly stats. report that is sent directly to New Concept.

Mobile contact form slide out design
Bespoke mobile website design and build for commercial cleaning company in Surrey

Considering a company rebrand?

Speak with our award-winning team on 01342 837821 or Arrange your no-cost branding, marketing and website consultation below. Alternatively, if you're unsure whether you need to rebrand your business please click > here

Arrange your no-cost brand consultation today

Award-winning experts

5 Star Reviews on Google

Craig Trowse

I can not recommend highly enough Chris, Simon and the whole team at 5 and 3 for there excellent work creating my new website. They have been a pleasure working with from the 1st meeting through to completion of the website. I'm thrilled with the final product and wish the whole team great success for the future. I won't hesitate in recommending the professional, team to anyone who needs help promoting their business. Thanks again Craig

Andrew Moore

A slightly different testimonial on 5 & 3 as I was working for them with a client, but I wanted to tell you about the results they produced for that client. The work I produced was used in a brochure and the branding for the company in question and the product they showed me was outstanding. The way the pictures and video were integrated into the branding of the company showed a highly professional and creative process that I have come to expect from 5 & 3 as an award winning company. I would have absolutely no hesitation in recommending 5 & 3 and will do so in the future.

Joe Arnold

I have been using the services of Chris Heighton for over 10 years. I can honestly say he is one of the most genuine people I know. His designs are brilliant. He also takes the time to listen and understand the brief. He is now fully versed on life as a Chartered Surveyor, and I know he loves the property industry. The 5and3 team have recently undertaken a full rebrand and website build. The branding included all stationery, marketing collateral and also specialist wall paper, window art and pictures for our new head office. It looks stunning. They fully manage our SEO and online presence. In the last 12 months we have doubled our instructions. I have also introduced 5and3 to several friends and customers (as long as they don’t conflict!). Keep away you surveyors he is mine! 😁 Anyway. 100% use 5and3. They are amazing. You never know, you may end up snowboarding with Chris like I did if you are lucky! Nostravia!

Andy Edwards

I've been working with 5and3 since 2009 and have been impressed by their enthusiasm and energy for the projects they work on. Precision Technology Supplies use their services for Branding, Brochure Design, Web Styling and many other related areas. We wouldn't use any else.

Jon Hodges

5and3 have been our main marketing and development solutions provider for over 10 years now. They’ve produced, for me and my sales team, various marketing collateral from brochures to technical data sheets photography to presentations, posters to exhibition displays, website design, development including server-side solutions. The team are very approachable, hardworking and always prepared to deliver last minute. They have no problem delivering creative or technical solutions for demanding multimillion revenue organisations.

Phil Gimmock

The team at 5and3 helped me grow my business with sound marketing advice and importantly, they gave me the digital and sales tools to acquire real quality leads. Their attention to detail, project focus and delivery is on par with the very best. I cannot rate them highly enough and looking forward to the following months. Thank you for all your hard work so far.

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    5and3: Integrated communication solutions
  • Unit 16,
  • The Birches Industrial Estate,
  • East Grinstead,
  • West Sussex,
  • RH19 1XZ

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