In the age of digital and content marketing, blogging has fast become an essential communications tool for financial
services businesses and it is a critical part of a content marketing strategy.
Regardless of the area of financial services that your business operates in, publishing a regular blog serves a number
of marketing purposes, from improving your relationship with clients and raising your business profile, to generating leads.
While most organisations have embraced this area of content marketing, not all of them get it right.
Our brief was simple: Take Love Letters' content and create a visually engaging blogging publication.