The importance of website design
Your website says everything about your brand and business whilst enhancing customer loyalty.
It should be user focused. Products and services need to be easily found, both through
search engines like Google and Bing, as well as throughout the website itself.
If a user can’t find your products or services through search engines then your website
has failed. If a user stumbles across your website looking for a particular product
or service and cannot find either within a few seconds then it’s failing. It is not
providing a good user experience and so your customers will leave and find your competitor's
Furthermore, Google places greater emphasis on user experience, and websites that
provide a good user experience will be ranked higher in search results than those that don’t.
There are a number of elements that can affect user experience: Poor User Interface Design
(UI), poor User Experience design (UX), slow page speeds from badly
written code and/or non-optimised imagery, badly written or lack of content; and
importantly, whether the website is designed to work on modern day devices such as
high definition displays, desktops, laptops, tablets and mobiles.
We call this responsive website design and it is critical in achieving a successful website. Unfortunately,
we see all of the above far too often and that’s why our customers come to us for
knowledge, advice and website services.