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5and3: Branding

Your brand is a story about your business

A great brand is a journey…

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Branding: A wonderully creative and exciting journey

There is a misconception that to create a brand or to rebrand is to simply create a new logo and a set of guidelines for your business. This simply isn’t true. Why? Your brand is a journey, a story about your business, your unique selling points, your team, your beliefs, your philosophy and your vision for your business.

You must, from an early stage, define what your brand stands for and your employees must then live and breathe your brand. More importantly, your customers must feel a part of it and believe in it too. Consider your communications, written and verbal, internal and external and set rules for how you and your employees communicate your business or product. Most importantly, take your audience on your brand journey from initial contact right through to final delivery of your product or service.

Follow the above rules and you’re well on your way to creating a great brand. Is there more you should take into consideration? Of course…

5and3 pull up banner design East Grinstead

Building a brand through great design is the source of a promise

What is great brand design?

Brand design should be clear and thorough with the very smallest of detail focused upon. Pride and accuracy in the design process, whilst considering the media, channel and platform, shows respect towards your customer and demonstrates that you have a forward-thinking vision for your own business success.

To get it right requires the investment of time in researching, defining, and building your brand story and idenity.

The objective of successful branding through good design is the starting point of building a long-term relationship with your audience customer. Good design and a strategic brand vision will deliver the message clearly, motivate the audience to engage on an emotional level, prompt an action and cement future loyalty.

Get it right and why would your customer not want to buy from you?

More than logo design

A great brand identity must be cross-media, meaning it should work seamlessly across print and digital mediums without dilution or confusion. Your brand should have a distinctive, clear and consistent visual identity, one that is instantly recognisable, memorable and one that jumps out from competitors saying “I am what you desire.”

A logo or identity is usually the starting point which identifies the product or business brand in its simplest form, usually consisting of a visual mark, icon or stylised typography. Selecting the right typeface, appropriate colour palette, photographic styling and the written tone-of-voice are all elements that form the brand identity. These initial elements considered together, form what is known as ‘brand identity guidelines’. At first, guidelines may seem restrictive but there are plenty of reasons to have them and to stick to them.

In today's time precious and brand savvy environment the main reason for having these guideline rules, not restrictions, is that it creates a consistent image in your audience’s mind, communicating a unified message of what your business brand values are, whilst building confidence and consumer loyalty.

CREATING A great BRAND

You’re going to need to communicate with new and existing clients so that you can bring in new business. You have your brand direction defined and an exceptionally designed identity, now you’ll need a full array of printed marketing tools, like stationery, brochures , advertising campaigns and a fully responsive website

Creative content writing

CREATIVE content writing

Copywriting and proofreading

Well written creative content is essential for driving brand success. Good content delivers consistent messages, uses an appropriate tone of voice and demonstrates technical expertise with a confident understanding of the audience’s needs. A sales executive may talk to an investor or customer one-to-one; your marketing campaign can reach thousands of people at once and therefore the message it delivers must always be on brand.

Our copywriters and marketing experts take the time to understand your company fully so that we can create 'the voice' for your brand.

Stock library imagery

Premium and budget STOCK IMAGERY

Shutterstock, iStock & Getty images as examples

The visual identity of your brand and marketing collateral that is projected through photography, illustration or graphics, makes an instantaneous connection with your audience.

Royalty-free stock images are cheap and available for anyone to buy but this also means they have no exclusivity rights. Used carefully, stock images can support and enhance your brand identity but you should consider the implications of choosing popular images that may be used by your competitors, or by other brands that may have negative associations.

Our designers are experts at creating portfolios of imagery that will enhance your brand's visual identity to give it a personality of its own.

Professional photography

Professional PHOTOGRAPHY

Head shots, product, lifestyle and location shoots

The quality of your photography is key to showcasing your product and/or team, building the integrity of your brand. Poorly lit, badly composed or snapshot photography doesn’t do justice to your product. Our photographers have the technical expertise to light, photograph and digitally enhance portraits, products, exteriors, interiors, architectural detailing and interior design features; and more specifically, for property developers, they will also research and capture images of the surrounding location features and the lifestyle of a local area and on-site locations.

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LAUNCHING your BRAND

Now it’s time to really get excited. This is when all of your hard work comes together into a seamless and well-organised set of online and offline activities. Here are some tips to successfully launch your new brand…

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Build anticipation

Whether it’s a new brand or rebrand, you’ll need to grow your audience with clever and subtle hints towards your new brand. Build anticipation and excitement, leave your audience wondering and thinking about what’s soon to arrive.

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Team collaboration

Whilst you’re building brand anticipation, lead and encourage your team to learn about your new brand. Your team should already understand the brand values from the initial branding process, but ask them to familiarise themselves with them again so that they can impart the ideology to your customers. Once your team is in collaboration then your brand is a step closer to being unveiled

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Timing is everything

Let’s be honest, there is no perfect time to launch a brand, but there’s always the danger of the anticipation building process dragging on for too long and your audience becoming bored of waiting. Strike a balance between building anticipation and generating boredom. Above all things, ensure that everything with your brand is in place and works, especially your website. There’ll be nothing worse than launching your brand only to find there’s a critical website glitch: contact form not working, payment facility broken or pricing inaccurate!

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Delivering your brand

There are many ways of launching your new brand, from events to social media, advertising to youtube videos, networking and email campaigns to new and existing audiences. Ensure all your marketing materials are in place at the very beginning with carefully planned strategies and good design and you’ll be on your way to making your brand launch successful.

simple, right?

It is for us.

We understand howcreate a great brand identity and position a brand into the market place with a clear creative vision and executed brand strategy. With years of experience we can boast that our Creative Director Chris Heighton, who leads our graphic design team in East Grinstead, has historically worked with global brands such as Siemens, Marconi, HSBC, Barclays as well as local SMEs Crest Nicholson and Linden Homes just to name a few.

…and there's more

There are more great examples of our branding success stories in our case studies and work pages, Actually, these success stories fall under a slightly different category all together: Rebranding.

Find out more about Rebranding

What do I do now?!

Chat with one of our team today, we’re pretty sure that we could work with you. Before starting any work we’ll engage, enthuse and excite you with our plans, thoughts and ideas for our branding journey together.

Start your branding project today – send us your brief

Award-winning experts

5 Star Reviews on Google

Craig Trowse

I can not recommend highly enough Chris, Simon and the whole team at 5 and 3 for there excellent work creating my new website. They have been a pleasure working with from the 1st meeting through to completion of the website. I'm thrilled with the final product and wish the whole team great success for the future. I won't hesitate in recommending the professional, team to anyone who needs help promoting their business. Thanks again Craig

Andrew Moore

A slightly different testimonial on 5 & 3 as I was working for them with a client, but I wanted to tell you about the results they produced for that client. The work I produced was used in a brochure and the branding for the company in question and the product they showed me was outstanding. The way the pictures and video were integrated into the branding of the company showed a highly professional and creative process that I have come to expect from 5 & 3 as an award winning company. I would have absolutely no hesitation in recommending 5 & 3 and will do so in the future.

Joe Arnold

I have been using the services of Chris Heighton for over 10 years. I can honestly say he is one of the most genuine people I know. His designs are brilliant. He also takes the time to listen and understand the brief. He is now fully versed on life as a Chartered Surveyor, and I know he loves the property industry. The 5and3 team have recently undertaken a full rebrand and website build. The branding included all stationery, marketing collateral and also specialist wall paper, window art and pictures for our new head office. It looks stunning. They fully manage our SEO and online presence. In the last 12 months we have doubled our instructions. I have also introduced 5and3 to several friends and customers (as long as they don’t conflict!). Keep away you surveyors he is mine! 😁 Anyway. 100% use 5and3. They are amazing. You never know, you may end up snowboarding with Chris like I did if you are lucky! Nostravia!

Andy Edwards

I've been working with 5and3 since 2009 and have been impressed by their enthusiasm and energy for the projects they work on. Precision Technology Supplies use their services for Branding, Brochure Design, Web Styling and many other related areas. We wouldn't use any else.

Jon Hodges

5and3 have been our main marketing and development solutions provider for over 10 years now. They’ve produced, for me and my sales team, various marketing collateral from brochures to technical data sheets photography to presentations, posters to exhibition displays, website design, development including server-side solutions. The team are very approachable, hardworking and always prepared to deliver last minute. They have no problem delivering creative or technical solutions for demanding multimillion revenue organisations.

Phil Gimmock

The team at 5and3 helped me grow my business with sound marketing advice and importantly, they gave me the digital and sales tools to acquire real quality leads. Their attention to detail, project focus and delivery is on par with the very best. I cannot rate them highly enough and looking forward to the following months. Thank you for all your hard work so far.

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Address

    5and3: Integrated communication solutions
  • Unit 16,
  • The Birches Industrial Estate,
  • East Grinstead,
  • West Sussex,
  • RH19 1XZ

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