Your brand is a journey…
Building a successful brand through good design is the source of a promise to your customer
Every interaction, online or offline with your target audience, whether it be a website, advert, marketing campaign or simply a branded letter, is an opportunity for you to reaffirm what the audience already believes.
CREATING A great BRAND
LAUNCHING your BRAND
Whether it’s a new brand or rebrand, you’ll need to grow your audience with clever and subtle hints towards your new brand. Build anticipation and excitement, leave your audience wondering and thinking about what’s soon to arrive.
Whilst you’re building brand anticipation, lead and encourage your team to learn about your new brand. Your team should already understand the brand values from the initial branding process, but ask them to familiarise themselves with them again so that they can impart the ideology to your customers. Once your team is in collaboration then your brand is a step closer to being unveiled
Timing is everything
Let’s be honest, there is no perfect time to launch a brand, but there’s always the danger of the anticipation building process dragging on for too long and your audience becoming bored of waiting. Strike a balance between building anticipation and generating boredom. Above all things, ensure that everything with your brand is in place and works, especially your website. There’ll be nothing worse than launching your brand only to find there’s a critical website glitch: contact form not working, payment facility broken or pricing inaccurate!
Delivering your brand
There are many ways of launching your new brand, from events to social media, advertising to youtube videos, networking and email campaigns to new and existing audiences. Ensure all your marketing materials are in place at the very beginning with carefully planned strategies and good design and you’ll be on your way to making your brand launch successful.