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Startup Childrens' Multivitamin product branding, eCommerce and marketing

Client: Innovitive Vitamins

Product branding, website design and marketing for childrens multivitamin

The result

  • A brand identity that is on brief and true to the product philosophy
  • Waitrose stores' secured as a product reseller
  • Amazon secured as a product reseller
  • Other interested resellers, Holland and Barrett to name but one

The Brief

Dawn Reid of Inspired Vitamins contacted Chris Heighton for branding and marketing advice in order to bring her unique children's multivitamin product to market.

Our Solution

Innovitive Vitamins, all goodness, no badness. This is the products main strap line and one of its USPs that had to be portrayed within the brand.

Very early on when we had to compete and pitch initial ideas to win the project, the aim was to produce packaging that wasn’t unnecessarily large and had no extra wastage that competitors have in order to make their product stand off the shelf. With such a small product box the brand colours and packaging had to be different. Using white space is key in this instance, something that designers rarely have the opportunity to use, but here, more than anywhere it proved to be the right direction. The product stands out amongst the tall and bulky vibrant green and oranges of its competitors. The white space importantly supports the brand’s philosophy.

Following on from the product branding and packaging we designed, developed and integrated an informative eCommerce site. Implementing secure payment options such as Google checkout initially, Paypal and Barclays card payment system. Later as the product became more successful and Amazon began to stock the product, we promoted Amazon as the main seller in order to provide valued customers the most up to date offers for the product.

Marketing literature

Alongside brand development, product packaging and website we developed creative marketing materials for our client to attend road shows and trade events. As well as printed and digital advertising for publications such as Lorraine Kelly and Juno

Other printed literature included:

  • Business stationery
  • Flyers and leaflets
  • Pull up banners
  • Large format posters


  • Brand development
  • Graphic design solutions
  • Business stationery
  • Advertising design
  • Responsive website design
  • Website design
  • Website development
  • Third party interfacing


  • Retail
  • Food and Nutrition
More case studies
Product branding for childens multivitamin capsules
Product branding for childens multivitamin capsules
Responsive website and ecommerce store for childens multivitamin capsules
Stationery design for childens multivitamin capsules
Advertising design for Childrens multivitamin product
Advertising design for Childrens multivitamin product
Flyer design for childens multivitamin capsules
Flyer design for childens multivitamin capsules

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Speak with our award-winning team on 01342 837821 or Arrange your no-cost branding, marketing and website consultation below. Alternatively, if you're unsure whether you need to rebrand your business please click > here

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Award-winning experts

5 Star Reviews on Google

Rob Gentry

Chris and his team at 5and3 instantly understood our requirements, they developed our concept and produced outstanding work within the timescales required. It feels like 5and3 are an extension to our company rather than a contractor. Having a single source for my branding, digital marketing, website and business systems integration needs makes my life easier. With 5and3 It just works, I would without doubt recommend their services and can see why they have won numerous awards for their work.

James Christian

I personally cannot recommend 5and3, Chris , Simon and their team highly enough. I have worked with them for seven years, they are passionate about design, but also have the technical knowledge to make your website work for you.

Craig Trowse

I can not recommend highly enough Chris, Simon and the whole team at 5 and 3 for there excellent work creating my new website. They have been a pleasure working with from the 1st meeting through to completion of the website. I'm thrilled with the final product and wish the whole team great success for the future. I won't hesitate in recommending the professional, team to anyone who needs help promoting their business. Thanks again Craig

Andrew Moore

A slightly different testimonial on 5&3 as I was working for them with a client, but I wanted to tell you about the results they produced for that client. The work I produced was used in a brochure and the branding for the company in question and the product they showed me was outstanding. The way the pictures and video were integrated into the branding of the company showed a highly professional and creative process that I have come to expect from 5 & 3 as an award winning company. I would have absolutely no hesitation in recommending 5 & 3 and will do so in the future.

Joe Arnold

I have been using the services of Chris Heighton for over 10 years. I can honestly say he is one of the most genuine people I know. His designs are brilliant. He also takes the time to listen and understand the brief. He is now fully versed on life as a Chartered Surveyor, and I know he loves the property industry. The 5and3 team have recently undertaken a full rebrand and website build. The branding included all stationery, marketing collateral and also specialist wall paper, window art and pictures for our new head office. It looks stunning. They fully manage our SEO and online presence. In the last 12 months we have doubled our instructions. I have also introduced 5and3 to several friends and customers (as long as they don’t conflict!). Keep away you surveyors he is mine! 😁 Anyway. 100% use 5and3. They are amazing. You never know, you may end up snowboarding with Chris like I did if you are lucky! Nostravia!

Andy Edwards

I've been working with 5and3 since 2009 and have been impressed by their enthusiasm and energy for the projects they work on. Precision Technology Supplies use their services for Branding, Brochure Design, Web Styling and many other related areas. We wouldn't use any else.

Jon Hodges

5and3 have been our main marketing and development solutions provider for over 10 years now. They’ve produced, for me and my sales team, various marketing collateral from brochures to technical data sheets photography to presentations, posters to exhibition displays, website design, development including server-side solutions. The team are very approachable, hardworking and always prepared to deliver last minute. They have no problem delivering creative or technical solutions for demanding multimillion revenue organisations.

Phil Gimmock

Great service, fast response and good design ideas for our brochure, highly recommended.

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