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Residential brand positioning and digital marketing for Surrey based property surveyors

Client: Arnold & Baldwin Chartered Surveyors

A brand repositioning and website investment budget repaid within the first five months and continued working relationship delivering record lead generation and sales through results-driven marketing strategies.

Jump right to the creative visuals

Branding for Chartered Surveyors Arnold & Baldwin

The Result

Return on investment

  • Return on initial investment has been achieved within the first 5 months

Achieving monthly records

  • January record – The new website and rebrand played a pivotal role in creating a record-breaking January: A 200% increase in January Survey bookings
  • February record – Arnold & Baldwin have reported another record month. 250% increase in survey instructions
  • March record – Through successful content optimisation, marketing campaigns and PPC we have achieved a 180% increase over last years leads
  • April record – Awesome, we've done it again, doubling last years April instructions!
  • May record – 94 survey instrcutions compared to last years 60!
  • June record – Almost tripled last years record. Winner winner chicken dinner
  • July record – Leads and sales up 25 (119) compared to last yeas 94

How do we know this? Through customer feedback and website value & user interaction tracking


  • Brand consultancy
  • Brand development
  • Brand identity
  • Brand identity guidelines
  • Graphic design solutions
  • Business stationery
  • Advertising design
  • Leaflet design
  • Promotional flyers
  • Brochure design
  • Folder design
  • Signage
  • Office interior, signage & wallpapers
  • Print production
  • Responsive website design
  • Website design
  • Website development
  • Third party interfacing
  • Content management system (CMS)
  • Hosting and emails
  • Website Maintenance
  • Search engine optimisation (SEO)
  • Pay-Per-Click
  • Google Ads
  • Email marketing


  • Chartered Surveyor
More case studies
Bespoke Responsive website, development and SEO for Chartered Surveyors Arnold & Baldwin
Office interior wallpaper design for Chartered Surveyors Arnold & Baldwin
Office interior wallpaper design for Chartered Surveyors Arnold & Baldwin
Office interior wallpaper design for Chartered Surveyors Arnold & Baldwin
Chartered surveyors office training room one wallpaper design
Arnold & Baldwin training room one wallpaper design
Office mug and wallpaper design
Arnold & Baldwin training room two wallpaper design
Wallpaper design for Arnold & Baldwin Chartered Surveyors
Office interior wallpaper design for Chartered Surveyors Arnold & Baldwin

Considering a company rebrand?

Speak with our award-winning team on 01342 837821 or Arrange your no-cost branding, marketing and website consultation below. Alternatively, if you're unsure whether you need to rebrand your business please click > here

Arrange your brand consultation today

Brand identity and marketing sales materials for Chartered Surveyors Arnold & Baldwin

Office interior

Working with IRS we designed and produced office interior/exterior signage and custom wallpaper designs for Arnold & Baldwin's entrance and training rooms. Watch IRS's video of Arnold & Baldwin's new offices below:

more results

Branding and identity

  • A new repositioned and consistent brand identity
  • Consistent and onbrand suite of marketing collateral

Lead generating website

  • Website flexibility, focussing users and traffic to products
  • Educational and knowledge based content to increase organic traffic
  • 10% increase in organic traffic in first 2 weeks
  • 1300% increase in pre qualified leads in first month
  • Indirect value of the new website paid for itself within it’s first 2 months
  • Full website performance, revenue and value tracking
  • 51.6% increase of users, when comparing the new website vs old, in first quarterly review
  • Domain Authority (DA) up to 26 vs last year (17) within 5 months

See Arnold & Baldwin's Website live

Google AdWord conversions

  • 413.6% ROAS (Return on Advertising Spend) in one month PPC campaign
  • 3.65% conversion rate - Increasing monthly as we optimise

Project brief

Arnold & Baldwin have been a client of 5and3’s for nearly 10 years. Our Creative Director Chris first made contact with them back in the Summer of 2008 (pre 5and3) when they were seeking a new logo and website for their evolving Chartered Surveying business.

Over a number of years that followed we have been involved with various marketing, advertising and online projects for Arnold & Baldwin for both their award-winning residential services and commercial sides of the business. We’ve designed and produced brochures, leaflets, promotional and career based advertising, as well as website design and email marketing as well as exhibition displays and promotional merchandise.

Following company growth, new business vision & philosophy, not forgetting to mention an exciting office relocation, we suggested that a company brand reposition should be considered to fit with the new vision for the business. The idea was well received by the Directors, with plans and strategy put into place to reposition and focus the Arnold & Baldwin brand in a new direction; a new era for the business.

Prior to starting the branding project, we were in good company pitching and presenting creative and strategic ideas, competing against two other creative agencies. The Arnold & Baldwin rebranding project was never a given for us, we had to work hard with our ideas to obtain the project.

Our team didn’t pitch or present any visually creative ideas, instead, we took the decision that it was far too early in the process of working on design visuals. Instead, we analysed the existing brand, marketing collateral and importantly the website and performance thereof. By understanding all of this, the new business vision, philosophy and A&B’s position amongst competitors, we were able to present our ideas and strategic vision for the new Arnold & Baldwin identity and brand proposition.

Learn more about this project in the future when we share with you more of what we produced for Arnold & Baldwin’s initial rebrand, launch and including continued and ongoing marketing support, Google Ads, Pay-Per-Click (PPC), Search Engine Optimisation and website maintenance.

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Award-winning experts

5 Star Reviews on Google

Rob Gentry

Chris and his team at 5and3 instantly understood our requirements, they developed our concept and produced outstanding work within the timescales required. It feels like 5and3 are an extension to our company rather than a contractor. Having a single source for my branding, digital marketing, website and business systems integration needs makes my life easier. With 5and3 It just works, I would without doubt recommend their services and can see why they have won numerous awards for their work.

James Christian

I personally cannot recommend 5and3, Chris , Simon and their team highly enough. I have worked with them for seven years, they are passionate about design, but also have the technical knowledge to make your website work for you.

Craig Trowse

I can not recommend highly enough Chris, Simon and the whole team at 5 and 3 for there excellent work creating my new website. They have been a pleasure working with from the 1st meeting through to completion of the website. I'm thrilled with the final product and wish the whole team great success for the future. I won't hesitate in recommending the professional, team to anyone who needs help promoting their business. Thanks again Craig

Andrew Moore

A slightly different testimonial on 5&3 as I was working for them with a client, but I wanted to tell you about the results they produced for that client. The work I produced was used in a brochure and the branding for the company in question and the product they showed me was outstanding. The way the pictures and video were integrated into the branding of the company showed a highly professional and creative process that I have come to expect from 5 & 3 as an award winning company. I would have absolutely no hesitation in recommending 5 & 3 and will do so in the future.

Joe Arnold

I have been using the services of Chris Heighton for over 10 years. I can honestly say he is one of the most genuine people I know. His designs are brilliant. He also takes the time to listen and understand the brief. He is now fully versed on life as a Chartered Surveyor, and I know he loves the property industry. The 5and3 team have recently undertaken a full rebrand and website build. The branding included all stationery, marketing collateral and also specialist wall paper, window art and pictures for our new head office. It looks stunning. They fully manage our SEO and online presence. In the last 12 months we have doubled our instructions. I have also introduced 5and3 to several friends and customers (as long as they don’t conflict!). Keep away you surveyors he is mine! 😁 Anyway. 100% use 5and3. They are amazing. You never know, you may end up snowboarding with Chris like I did if you are lucky! Nostravia!

Andy Edwards

I've been working with 5and3 since 2009 and have been impressed by their enthusiasm and energy for the projects they work on. Precision Technology Supplies use their services for Branding, Brochure Design, Web Styling and many other related areas. We wouldn't use any else.

Jon Hodges

5and3 have been our main marketing and development solutions provider for over 10 years now. They’ve produced, for me and my sales team, various marketing collateral from brochures to technical data sheets photography to presentations, posters to exhibition displays, website design, development including server-side solutions. The team are very approachable, hardworking and always prepared to deliver last minute. They have no problem delivering creative or technical solutions for demanding multimillion revenue organisations.

Phil Gimmock

Great service, fast response and good design ideas for our brochure, highly recommended.

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