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Brand & online tools for sales and growth

Client: Precision Technology Supplies

10 year continued relationship supplying PTS, Europe's leading stainless steel fastener company, with consultancy, creative, web, technical and marketing solutions since 2009.

View the creative visuals

Results

  • Valued and committed relationship since 2009, underpinning and driving continued online sales and growth
  • Data organisation and improved procedures to deliver accurate content to both website and catalogue
  • Streamlined workflow processes and data organisation for the production and delivery of automatically generated product catalogues for both interactive and press-ready PDFs
  • Online and offline search engine optimisation (SEO) consultancy helping the company stay ahead in a competitive market
  • Brand exposure, lead generation and improved sales through regular web, data and digital marketing services, contributing towards an £8m acquisition of the company

Brand design and development for Stainless Steel Fastenings company

Background

PTS are one of Europe's leading suppliers of stainless steel screws, nuts, bolts, washers and precision turned parts, maintaining a huge and comprehensive stock (120,000+ products) of mainly, stainless steel fasteners and fixings with global distribution. Acquired by TriFast PLC for around £8m+ in 2018, PTS have been a client of 5and3 since 2009, when they initially commissioned our Creative Director to design their first eCommerce store.

Solutions

Results driven web design and digital marketing

Now with their 3rd generation website, PTS (East Grinstead, Sussex) have invested in our expertise to design bespoke eCommerce websites three times, each one evolving to the demands of business growth, technology and customer interaction. Each website has been driven by thorough auditing and reports; including the understanding of the customer journey, powers of search engine optimisation, understanding of technologies and importantly PTS’s products.

Through regular SEO consultation and website auditing, digital campaigns and social media, optimisation and management of Google Ads; both organic and direct traffic, leads and sales are all increasing month on month and thus creating a leading online presence within their industry.

Brand touchpoints and relationship marketing

Developing brand awareness and building relationships can be achieved through a variety of brand touchpoints, whether that be person-to-person, advertising, display or printed collateral. 5and3 has armed PTS with an array of highly successful brand touchpoints over the years so that their sales team are fully equipped to promote the business and products to the right audience.

US Market: MIT and Las Vegas

5and3 even provided logo design, advertising and graphics for the Massachusetts Institute of Technology’s (MIT) MASLAB 2012 in the US, to help cement PTS’s position as a key supplier of micro-robotic metric fasteners to the US market.

Further to helping PTS enter the US market, we then created a campaign based on the gambling slang term ‘The Nuts’ meaning full house, for a fastener event in Las Vegas. The campaign consisted of creative direction, photography, advertising and brochure design.

Data organisation and streamlined product catalogue creation

The PTS website holds comprehensive details of their product range, with easy online ordering. However, customer requirements drove the need for both a physically printed and digital catalogue. Through the organisation of live data that feeds the website and the catalogues, two 500+ page product catalogues can be created within 5 minutes at the click of a button. One press-ready PDF for immediate production and the other digitally optimised PDF with clickable live, ‘up-to-the minute’ product links to the website for ordering and purchase.

Both catalogues are available in English, Spanish, German, Hindi, simplified Chinese and, wait for it, 'American' (the reason for the US version is because we have a boot and they have a trunk!). Also, the master PDF document is indexed in a number of ways, with in-document active links and is fully searchable.

client Testimonial

I worked with Chris initially on our website and corporate brochure back in 2009. The 5and3 team are now working with us to develop our electronic brochure, providing technical development solutions to automate the process of generating a live data fed ecatalogue. We are also in the process of producing a new responsive website, for which 5and3 designed and provide ongoing development consultancy and SEO.

I'd recommend 5and3 to anyone that needs a creative and technical outlook for all their online presence, marketing, SEO and Google Ad requirements.

A Edwards. Finance Director

View the PTS Website live

Services

  • SEO consultancy
  • Website consultancy
  • Technical consultancy
  • Data management
  • Search engine optimisation (SEO)
  • Pay-Per-Click
  • Google Ads
  • Brand development
  • Website design
  • Graphic design solutions
  • Business stationery
  • Advertising design
  • Promotional flyers
  • Brochure design
  • Print production
  • Email marketing

Industries

  • Retail
  • Stainless Steel Fasteners
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Consultation?

Speak with our award-winning team on 01342 837821 or arrange your no-cost branding, website, technical or marketing consultation below.

Arrange now – no-cost

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Award-winning experts

5 Star Reviews on Google

Craig Trowse

I can not recommend highly enough Chris, Simon and the whole team at 5 and 3 for there excellent work creating my new website. They have been a pleasure working with from the 1st meeting through to completion of the website. I'm thrilled with the final product and wish the whole team great success for the future. I won't hesitate in recommending the professional, team to anyone who needs help promoting their business. Thanks again Craig

Andrew Moore

A slightly different testimonial on 5 & 3 as I was working for them with a client, but I wanted to tell you about the results they produced for that client. The work I produced was used in a brochure and the branding for the company in question and the product they showed me was outstanding. The way the pictures and video were integrated into the branding of the company showed a highly professional and creative process that I have come to expect from 5 & 3 as an award winning company. I would have absolutely no hesitation in recommending 5 & 3 and will do so in the future.

Joe Arnold

I have been using the services of Chris Heighton for over 10 years. I can honestly say he is one of the most genuine people I know. His designs are brilliant. He also takes the time to listen and understand the brief. He is now fully versed on life as a Chartered Surveyor, and I know he loves the property industry. The 5and3 team have recently undertaken a full rebrand and website build. The branding included all stationery, marketing collateral and also specialist wall paper, window art and pictures for our new head office. It looks stunning. They fully manage our SEO and online presence. In the last 12 months we have doubled our instructions. I have also introduced 5and3 to several friends and customers (as long as they don’t conflict!). Keep away you surveyors he is mine! 😁 Anyway. 100% use 5and3. They are amazing. You never know, you may end up snowboarding with Chris like I did if you are lucky! Nostravia!

Andy Edwards

I've been working with 5and3 since 2009 and have been impressed by their enthusiasm and energy for the projects they work on. Precision Technology Supplies use their services for Branding, Brochure Design, Web Styling and many other related areas. We wouldn't use any else.

Jon Hodges

5and3 have been our main marketing and development solutions provider for over 10 years now. They’ve produced, for me and my sales team, various marketing collateral from brochures to technical data sheets photography to presentations, posters to exhibition displays, website design, development including server-side solutions. The team are very approachable, hardworking and always prepared to deliver last minute. They have no problem delivering creative or technical solutions for demanding multimillion revenue organisations.

Phil Gimmock

The team at 5and3 helped me grow my business with sound marketing advice and importantly, they gave me the digital and sales tools to acquire real quality leads. Their attention to detail, project focus and delivery is on par with the very best. I cannot rate them highly enough and looking forward to the following months. Thank you for all your hard work so far.

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Address

    5and3: Integrated communication solutions
  • Unit 16,
  • The Birches Industrial Estate,
  • East Grinstead,
  • West Sussex,
  • RH19 1XZ

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