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Brand Creation & identity, bespoke website and marketing solutions

Client: The Spot

Brand identity and responsive website for gym and wellness centre

The Result

  • 75% of fitness studio capacity now pre-booked weekly
  • Commercial contracts acquired with local businesses
  • Brand and marketing touchpoints delivered & launched on time for business opening
  • Secured bookings at The Spot's opening launch
  • Continued leads and bookings obtained through social media and advertising

Jump right to the creative visuals


Our client Nick Forster is a former professional footballer who has had a successful playing career as a centre forward (Striker) for clubs such as Brighton and Reading in the Championship, as well as the England u-21 national team. Dedicated to health and fitness Nick is a Triathlete and keen road cyclist who has also undergone training in both fitness and coaching. Accompanying these qualifications he has also taken part in supplement courses/trials; notably HerbaLife Nutrition.

A self-confessed fit-a-holic, Nick decided to launch a new Fitness and Wellness Centre in Surrey. A business that would run alongside his existing tailored insurance services business ‘Profound Risk Management.’

The Brief

The brief was fairly straightforward: To create and market a brand and start-up business that was targeted towards a predominantly female clientele. With the primary vision being ‘personal lifestyle fitness’; set in an intimate and relaxed studio away from the sometimes judgemental eyes that you may find at a corporate gym.


  • Brand identity
  • Brand development
  • Creative direction
  • Business stationery
  • Responsive website design
  • Website design
  • Website development
  • Search engine optimisation (SEO)
  • Hosting and emails
  • Graphic design solutions
  • Print production
  • Poster design
  • Copywriting
  • Signage
  • Social media account setup
  • Social Media Adverts
  • Promotional flyers
  • Advertising design
  • Animated web banners
  • Promotional Merchandise
  • Brochure design
  • Branded flags
  • Vehicle Graphics
  • Pull up banners
  • Table Cloth


  • Health and Fitness
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Brand identity and logo design for start up fitness studio The Spot
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Nick Forster's The Spot, Godstone, signage and poster design


Speak with our award-winning team on 01342 837821 or Arrange your branding, marketing and website consultation below.

Arrange your consultation

Brand identity and stationery design for startup fitness studio The Spot
Flyer design for the Spot, Godstone, Fitness centre and  gym
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Bespoke responsive website design

Our web team designed and developed a bespoke and fully responsive website with core focus: to attract new customers organically through search engines, whilst allowing for digital marketing, direct mail and advertising to drive customers to the site in order to increase session bookings.

See 'the spots' website live

Bespoke fully responsive website design, develoment and build for The Spot Fitness studio
Bespoke fully responsive mobile website page designs

Arrange your website consultation

What now? Speak with our award-winning team on 01342 837821 or Arrange your branding, marketing and website consultation below.

Arrange your website consultation

Poster and brochure design

To coincide with the brand and studio's opening launch day, we created a series of special offer posters, flyers and social media adverts to tempt invitees to sign up on the day. We also created a brochure that gives interested parties more information about the spot's credentials and training services.

Free health check Poster design for Surrey fitness centre and gym the spot
Orange Special offer poster design for fitness centre and gym the spot
Green Special offer poster design for fitness centre and gym the spot
brochure design for Surrey fitness centre and gym the spot
Brochure design for start-up business fitness centre the spot
Brochure design for the spot, Godstone Surrey

Interior and exterior signage

The icing on the cake for this really exciting branding project was for us to direct the creative team and help to produce an amazing interior for their fitness studio. We worked with the Sign Company in East Grinstead, West Sussex to produce exterior and interior signage, bespoke wallpapers and inspirational vinyl messaging throughout the Wellness centre. Overall, an awesome creative solution was achieved, all in time for the launch party.

Inspirational vinyl wall sticker messages for the spot Godstone, Surrey
Fitnes centre and gym entrance wall graphics
Fitnes centre and gym reception logo sticker and wallpaper design
Fitnes centre and gym entrance wall graphics
Fitnes centre and gym reception logo sticker and wallpaper design
Exterior signage design for Fitness centre and gym East Grinstread
Interior wall logo sticker and branding for the spot
Wallpaper design for recepetion area in The Spot Fitness centre and gym

the creative process

The first step for us (after receiving the initial brief from Nick) was to have a business consultation in the comfort of our relaxed studio. From that initial meeting, we gained a clear understanding of Nick's vision for the company and laid out the goals we would achieve going forward.

This meeting was invaluable (as is often the case in a pre-project meeting) because Nick’s thoughts, ideas and passion were evident, allowing us, as a group to really explore ideas.

Thanks to Nicole and Freddy (Nick’s Wife and 6 year old Son; who provided a great source of energy!) our Creative Director Chris came away from the creative meeting enthused and excited by the creative and technical challenges that lay ahead. Rubbing his hands together Chris set about planning the deliverables and budget that would be required to launch a new brand for this local start-up business.

The submission of the budget and the expected marketing deliverables were greeted with a resounding ‘yes, we need them all!’ We set about working on the initial branding concepts that encapsulated the vision discussed.

Immediate hurdles

“The initial problem for any creative director or graphic designer is to understand the client’s expectations and requirements. What they, the client, believes to be right for their business doesn’t necessarily mean is right for their intended audience. In this instance, Nick’s original thoughts for the brand were to use a similar style to that of his existing business Profound, with the difference being the images and colour. Orange was mentioned as a potential replacement for Profounds green, but, I had other ideas!” Chris Heighton

Initial brand concept ideas

Branding concept for Gym and fitness studio

Target market – The concept that we feel is right for the intended audience

Brand concept design for Gym and fitness studio

Safe (Client) – A concept that the designer produces to appease the client’s original ideas

logo design for gym and fitness centre the spot, Godstone Surrey

Designers – A concept that the designer explores to ensure they are entirely satisfied with their best idea

brand concept feedback

Three ideas were submitted for feedback and as happens frequently, there were likes and dislikes within all three concepts.

Nick suggested tinkering with the concepts to try and get certain aspects of each to work together as one.

This isn’t uncommon. Our previous experience has shown that when the client likes/dislikes certain aspects of each design they try to combine all of the parts they like into one concept.

Invariably this doesn’t work because the three concepts are truly unique and trying to combine or force them together just won't work. Sometimes though, we can be proven wrong!

We helped Nick through this exact issue. After explaining the differences in each concept and how they would and wouldn’t work together we came to a compromise we were both happy with.

We go through this process to ensure the customer knows the impact their decisions may have on a design whilst equally wanting them to be happy and satisfied with the result. See opposite for visuals from the attempted tinkering.

Branding development and concepts for the spot, Godstone

Concept brand logo on a flag for The Spot Wellness centre

“I like the that one, what do you think? Can we try seeing what it looks like on a flag?”

Chris quickly created a rectangle flag based on the logo Nick prefered, to prove to both the client and himself that it wasn’t right.

"What do you think?"

Chris examined the new design. Shedding the bias of personal preference and trying to look at it from the point of view of the target audience specified in the brief.

“It doesn’t work for me Nick I’m afraid. It’s not right for your target market”

Following a short discussion referencing the original brief and based on the process that we’d just gone through, Nick simply said:

“Ok, you know what? You’re the experts and so I’ll leave it with you to do what’s right.”

Well, the right thing to do was to get some valuable feedback from his target audience. We had a general idea of the right brand direction, but we had to ensure that it appealed to women.

There was a clear winner, having asked many women (our wifes’ included), which their preferred concepts was.

Chosen concept

Now that we had 100% backing from our client and we were convinced that our preferred concept was going in the right direction, we evolved and developed the brand concept further prior to submitting the final idea to our client.

Branding development for fitness and wealthness centre The Spot, Godstone

Above is an artboard that demonstrates the creative workings of how a brand should be consistent across their marketing collateral. This is the designer's artboard and not the final conceptual proposal that was submitted to the client. Unfortunately, we cannot show you that as it contains sensitive information, however, should you wish to engage with us on a branding project, you will get to see a full brand proposal from the 5and3 team!

Final Brand delivery

Is it “Wow” you're thinking?! Well, from consultation and briefing, concept to design development, we finally got to the point whereby we successfully delivered a brand identity, responsive website and marketing collateral for our client. All in time for the grand opening launch.

talk with us

What now? Speak with our award-winning team on 01342 837821 or Arrange your branding, marketing and website consultation below.

Arrange your consultation today

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Award-winning experts

5 Star Reviews on Google

Rob Gentry

Chris and his team at 5and3 instantly understood our requirements, they developed our concept and produced outstanding work within the timescales required. It feels like 5and3 are an extension to our company rather than a contractor. Having a single source for my branding, digital marketing, website and business systems integration needs makes my life easier. With 5and3 It just works, I would without doubt recommend their services and can see why they have won numerous awards for their work.

James Christian

I personally cannot recommend 5and3, Chris , Simon and their team highly enough. I have worked with them for seven years, they are passionate about design, but also have the technical knowledge to make your website work for you.

Craig Trowse

I can not recommend highly enough Chris, Simon and the whole team at 5 and 3 for there excellent work creating my new website. They have been a pleasure working with from the 1st meeting through to completion of the website. I'm thrilled with the final product and wish the whole team great success for the future. I won't hesitate in recommending the professional, team to anyone who needs help promoting their business. Thanks again Craig

Andrew Moore

A slightly different testimonial on 5&3 as I was working for them with a client, but I wanted to tell you about the results they produced for that client. The work I produced was used in a brochure and the branding for the company in question and the product they showed me was outstanding. The way the pictures and video were integrated into the branding of the company showed a highly professional and creative process that I have come to expect from 5 & 3 as an award winning company. I would have absolutely no hesitation in recommending 5 & 3 and will do so in the future.

Joe Arnold

I have been using the services of Chris Heighton for over 10 years. I can honestly say he is one of the most genuine people I know. His designs are brilliant. He also takes the time to listen and understand the brief. He is now fully versed on life as a Chartered Surveyor, and I know he loves the property industry. The 5and3 team have recently undertaken a full rebrand and website build. The branding included all stationery, marketing collateral and also specialist wall paper, window art and pictures for our new head office. It looks stunning. They fully manage our SEO and online presence. In the last 12 months we have doubled our instructions. I have also introduced 5and3 to several friends and customers (as long as they don’t conflict!). Keep away you surveyors he is mine! 😁 Anyway. 100% use 5and3. They are amazing. You never know, you may end up snowboarding with Chris like I did if you are lucky! Nostravia!

Andy Edwards

I've been working with 5and3 since 2009 and have been impressed by their enthusiasm and energy for the projects they work on. Precision Technology Supplies use their services for Branding, Brochure Design, Web Styling and many other related areas. We wouldn't use any else.

Jon Hodges

5and3 have been our main marketing and development solutions provider for over 10 years now. They’ve produced, for me and my sales team, various marketing collateral from brochures to technical data sheets photography to presentations, posters to exhibition displays, website design, development including server-side solutions. The team are very approachable, hardworking and always prepared to deliver last minute. They have no problem delivering creative or technical solutions for demanding multimillion revenue organisations.

Phil Gimmock

Great service, fast response and good design ideas for our brochure, highly recommended.

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