- 1500% increase in organic traffic in first two years
- 240% (avg) increase of career vacancies displayed on website
- New business and client partnerships secured with Philips & GE
- Engaging and consistent brand identity
- Engaging, responsive and successful digital marketing
- Increased online brand awareness
- Responsive website fully integrated with CRM eBoss
Maddison Consultants provide their clients (such as Philips, GE, Fagerhult to name a few) with recruitment and training solutions within the building services industry. Quite simply, the source, recruit and train exceptionally high level candidates within the industries that fall under the building services category: heating, ventilation and refrigeration, electrical, facilities management, fire & security, lighting and controls.
Simon Neil, director of Maddison Consultants, commissioned us to rebrand the company in order to bring the identity in line with the current business positioning, whilst creating a unique brand style and messaging that would aid the business to move forward into the digital world.
A business and brand consultation, where Maddison and our team at 5and3 collaborated to gain a full understanding of who Maddison Consultants were, how they worked and where they wanted to head.
From this initial collaboration, we created and developed an exciting and engaging brand identity. The identity was unique within the building services market place. It's eye catching and 'on brand' style carried through seamlessly across both printed and digital marketing channels, advertising solutions, responsive website, advertising and ongoing social media.
We truly captured our client's vision for their business, a vision that was shared and realised by both teams in order to move the business forward.
- Brand development
- Graphic design solutions
- Business stationery
- Brochure design
- Advertising design
- Website design
- Website development
- Content management system (CMS)
- Search engine optimisation (SEO)
- Third party interfacing
- Social Media Adverts
The new brand direction is based upon communication; communication between clients and Maddison Consultants, Maddison and candidates, thus connecting both candidates with clients through effective communication.
The 'Communication Mark' pieced together with clean typography evokes the simple nature of communication as a symbol and it is used throughout all marketing channels, together with a clear and engaging typeface set to re-enforce the brand.
Below are seven distinctions used throughout all marketing channels and website to clearly define career vacancies to their target audiences. They provide a seamless and sub-conscious link between advert, social media and the career posts displayed on the Maddison website.