Moving with the times
Your logo may look outdated from when you first set up your business. All start-up businesses have
a branding and marketing budget and you may have made the decision early on that your branding budget
was lower down your list of priorities when first starting out. You may have simply relied upon word
of mouth for your business and so your brand was never really carefully considered for future longevity.
This decision is absolutely normal and usually makes perfect sense, obtain more business for future
expansion and profit and then consider your branding and marketing later on when profits in the business
are higher, we understand this.
The problem with taking this direction, is that at some point in the future when you need a website,
advertising and business marketing materials, you haven’t installed a carefully considered brand
identity right at the beginning and therefore the design of such materials will inevitably become
inconsistent, disjointed and your brand story unclear to your intended audience.
It also probably means that your logo and identity have become dated amongst your competitors,
all because the brand was never really considered in the beginning as a full branding story that
would help it to stand the test of time. There are two most likely reasons for this, the original
budget wouldn’t allow for this level of thinking and creativity or you engaged with a substandard
designer or creative agency.
So, you’ve now realised this and that’s why you are here, your logo is dated and you need a new
one, now is the time to consider a full company rebrand with marketing, advertising and website
all considered as part of the branding exercise.