Company growth, new vision, new strategy or bad reputation! Read these five points when considering the rebrand of your business.
COMPANY GROWTH, DEVELOPMENT OR EXPANSION
Businesses grow, evolve and diversify into new areas with services and/or product technologies advancing, because of
this your original branding may no longer fit the vision for your expanding business. This is the nature of a business
and indeed branding, your original marketing plan and existing brand should now be re-evaluated to address the changes,
and most importantly, meet your audience's expectations.
CHANGE OF PRODUCTS OR SERVICES
We’ve touched on this above, you should consider rebranding if your business has changed products, services or technologies.
It’s likely that your target market/audience has shifted and so a change in brand direction is probably required.
Re-evaluate your market and make appropriate decisions as to the new direction your brand and business must take.
KEEPING AHEAD OF THE COMPETITION
Is there a ‘new kid on the block'? are your competitors' rebranding? These are good reasons for you to rebrand,
especially if your brand is dated and consumer interest in your brand stagnant. Your potential customers are more
than likely heading in the direction of your competitors. Grab the attention with a new and exciting rebrand with
complete online and offline brand launch, website, advertising and marketing. Consider improvements to your business
processes too so that you can become the leaders within your industry, saving time whilst generating higher margins.
Talk to us, we can help develop intelligent architectures and infrastructures, including business process
re-engineering for your company. Find out more here.
BAD REPUTATION OR COMPANY TAKEOVER?
There are many reasons that could have affected your business reputation: insolvency, bad reviews, poor employee
performance or maybe you’ve simply acquired a new business taking on it's poor reputation with it, all these reasons
will have lead to a tarnished brand.
NEW BUSINESS STRATEGY, FOCUS OR VISION
Maybe your products or services remain the same but your vision for the business has shifted? You have introduced
a new team or new strategy to move the business forward, your branding should become a huge part of this new strategy.
You may not need to redesign your logo mark, instead, you may only need to refresh it and allow for the branding story
to shift focus. Remember, your logo is not your whole brand, your logo is simply an identity mark amongst a consistent visual
and written story.
What do we mean? Well, think of Apple, their logo mark has not changed shape for decades, it has however altered
appearance slightly over time from the original gradient design to glass effect, to the flat design we see now, mainly to
address and set new trends by moving with the times. Their branding campaigns, however, do change focus, resonating with
technology advances and their new products entering the market.
ACHIEVING SUCCESS WITH REBRANDING
To achieve a successful rebrand you need to believe in what you are trying to achieve.
You and everyone connected with your business should believe in your brand and the process of
rebranding. You also need to do your homework, create a plan, strategise and implement a successful
Start your rebranding project today