Google is awash with web jargon, acronyms and buzzwords.
When commissioning a website design, you'll most likely be presented with the project design process that includes words like SEO, CRO and UI. What do these acronyms and buzzwords actually mean?
Here's some clarity on the top few…
What is UX?
UX stands for "user experience." We know, us web types are crazy, not even using the first letters anymore. As you can probably guess, UX is used to describe the user's experience when they interact with your site. An example of a good user experience may be as simple as ensuring the navigation is easy to find and understand. It could also be something more advanced like warning the user that they may lose data if they exit the page.
What is UI?
UI stands for “user interface.” Most of what a visitor will see when they open your site is UI. Everything from your form to your navigation bar is a part of your UI.
What is UEO?
UEO stands for "user experience optimisation." UEO is the improvement of the user interface (UI) in order to improve user experience (UX). As a by-product of this you will achieve higher rankings in search engines.
What is SEO?
SEO stands for "search engine optimisation." As you've probably guessed SEO is the optimisation of your website to improve rankings in search engines. SEO and UEO are close buddies. As search engines become "bigger, better, faster, stronger" they are paying less attention to optimisations made specifically for search engines and looking more at how good a user’s experience will be.
What is CRO?
CRO pronounced "crow" stands for "conversion rate optimisation." Getting "conversions" literally translates to "getting a user to do what you want."
Although mind control is frowned upon in most societies it would be a brilliant aid in improving conversions. Since you and we don't have access to such technology we have to make do with conversion rate optimisation (CRO).
Conversion rate optimisation (CRO) is essentially getting your visitor in the door, down the isles and to the till as quickly and painlessly as possible. You want them to be as efficient in purchasing your product, submitting their email or even reading a specific article as possible.
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About the Author
Chris Heighton / Creative Director
I'm Creative Director and Brand Consultant at 5and3 based in East Grinstead, West Sussex. My role is to create and implement our customers'
marketing strategies, conceptualise, create, develop and evolve inspirational brands; from logo design to full company brand identities and experiences, posters to brochures,
email campaign to fully responsive websites. As Brand Consultant, I ensure that our clients' image is on brand and as a Creative Director; leading our team creatively to deliver compelling solutions that maximise results and ROI.
If you have any questions at all please feel free to message me on Twitter @chris5and3.