The Woodland Grange brand identity and brochure design was crafted by our Creative Director,
Chris, back in 2008. A prestigious housing development and collection of traditional-style homes in Burgess
Hill, West Sussex, for property developer 'Milestone'.
Ten years on…
How do you feel about the brochure ten years on?
(Chris, holding the sophisticated, perfect
bound brochure in his hands) "Thinking back
to when I first conceptualised designs for the
brochure, my aim was to create a property brochure
that really felt special. I don't just mean
how it was designed and how it looked visually,
I meant how it felt when the reader
picked it up off the table and engaged with
it subconsciously. Of course, the design
mattered, but I also wanted it to have an
British rustic feel, and to keep it classic,
clean and simple. I think I achieved that”.
(says Chris still fondling the brochure!)
“The brand and brochure were aimed towards
buyers who where looking for a classic family
home, in a landscaped location. The development
was surrounded by woodland and fantastic countryside.
I wanted to emulate this by choosing a paper stock
that had a texture”.
“Brochure design isn't just about making things
look pretty, it's about bringing what you're selling
to life. When the brochure is in your hands it should
leave a lasting impression and importantly, stay
in the hands of the reader for as long as possible,
otherwise it'll be put down and forgotten”.
And the content, imagery, floorplans, who created these?
"Content was created by, at the time, the copy
writing team. Local area photography and CGI's
were supplied to us, and I sourced some stock
library imagery that was applicable to the target
audience. The floor plans were created swiftly in
illustrator. I set up the initial style of one
floor plan, which was then passed to the art-working
department to create the rest”. You can see how a
floor plan is crafted by watching this time lapse video
How was the brochure printed?
"Honestly, I can't remember the outer cover
material (as lovely as it is) but the inners were printed four
colour onto a 250/300gsm uncoated board. The
cover, some kind of laid board, was most likely
from GF Smith (Chris smiles), GF smith produce
some of the finest papers, but they're not cheap!
Actually, (Chris reaches to his draw and pulls
out a GF Smith book and flicks through it) come
to think of it, I'm pretty sure it's from the
Colorplan range... (still flicking) ah,
this is it, although in white not cream.
Colorplan Natural 270gsm with a fine linen one
What is the finish of the brochure?
"The brochure has been perfect bound, that's what
gives it the spine so that it appears to be book-like,
rather than your traditional brochure. It's not a cheap
process, but in order to realise my initial vision it
was money well spent, I think”.
You can see further brochure designs in our portfolio here
Woodland Grange Burgess Hill, property brochure design
Close up of the GF smith Colorplan paper stock
Design for the local area page spread
Property location page design
Start your brochure design project today
About the Author
Chris Heighton / Creative Director
I'm Creative Director at 5and3: Integrated communications solutions and my role is to conceptualise, create, develop and evolve inspirational brands.
From logo design to full company brand identities, posters to brochures, email campaign to fully responsive websites, I ensure that our clients image is on brand.
With over 15 years experience (has it really been that long!) working with corporate telecommunication brands like Marconi, Siemens, Avaya and property related brands such as Crest Nicholson, Linden Homes and Berkeley homes Homes;
I have a wealth of experience to deliver truly outstanding creative solutions.
If you have any questions at all please feel free to message me on Twitter @chris5and3.