Marconi Communications (1999) brochure design
a rebrand (1998) and subsidiary of GEC
(General Electrical company)
were a telecommunications company with offices around the UK. Marconi was also
the name for radio and telecoms inventor,
Chris Heighton, working for a creative agency in Nottingham on the Siemens
Business park, Technology Drive, Beeston, at the time, worked closely with
the Marconi marketing team on various telecommunication marketing materials
One of his first, if not 'the first' project that he ever designed was this
brochure for Marconi.
Adhering to corporate identity guidelines he set about designing an 8 page
brochure on the old Apple iMac 233 MHz machine
(Original 8.5.1 OS). Sourcing
images from old photo library books and CDs was a slow process compared to
Some of you reading this will be crying out, "that's not slow, you want to
try hand-drawing elements and fonts!" This much is true, those were slow days,
but we'd moved on and graphic design had become much more accessible by the
time Chris entered the industry.
"There was something quite nice about trawling through printed photo books,
finding the image reference and then locating on the CD" Says Chris.
"Nowadays, especially with broadband speeds being so fast, there seems to be
a vast amount of poor photography that's too easy to access. Don't get me wrong,
it's great to have such a fast resource at hand but I get fed up with trawling
Looking back to the past:
"I look back now at some of my creative work from the late 90s and early 00s
and at first I cringe." said Chris.
"But then I remind myself, if it weren't for these designs, more importantly,
the global identity guidelines set by corporate companies such as Marconi,
(AVAYA Communication now)
and Siemens, then I wouldn't have learnt
the importance of brand consistency."
The brochure shown here for Marconi, albeit adhering to corporate identity
guidelines, was on brand and delivered Marconi's messages to its audience
clearly and concisely.
Every good brand identity should be seamlessly transferable, whether it be cross media, via creative agency or language