Shea's process of creating a competition-winning design for Monzo Bank’s Community.
What is Monzo
Monzo, a successful startup, app-based bank in the UK, with over 400,000 pre-registered customers
waiting for current accounts. Upon launching their CrowdCube funding campaign, Monzo broke a
crowd-funding record raising £1million in 96 seconds.
And a recent investment round finds them raising £71million
with investors including Instagram CEO Kevin Systrom.
Monzo launched a competition to find a brand new t shirt design created by one of their customers
(that’s me, Shea!). They were looking for originality, creative flair and an eye for detail.
Even for those with no experience in drawing or graphic design, they wanted to see what people
came up with. Our brief was to include relevance to Monzo in our design and were only allowed to use
the Monzo colour palette, we were also asked to upload our creations
this thread with
a short introduction to our design, for the community to view.
My creation was going to represent Monzo as the futuristic bank that it is. The brief to myself was
to ensure my design was different to the other entries, with real thought, substance and meaning behind
the design. I wanted to show how Monzo was different to your typical legacy bank. Afterall, Monzo is a
new, online, app based bank, who have open API Access, and pride themselves on transparency. A bank created
for the customer, by the customer, while building a community.
Great tee shirt. Where are these events going to be held? I’d love to attend and would definitely like one of tee shirts. @fromephil
I began by quickly jotting my ideas (in rough) down on paper. There were a few ideas that I wanted to try,
they were extremely messy but it helped me to visualise what I was doing. One of the first ideas was based
around developers, connecting to the API and the customers to the Monzo systems, but it would’ve limited
the tee target audience to developers mostly, and it didn’t convey the community message I was looking for.
Many ideas flooded my mind, however, not many of them seemed creative enough for me. I eventually stuck
with an idea, and whenever I tried to come up with a new one I’d end up back here. I wanted a design that
involved using the Monzo icon as an outline, showing Monzo as the connection between customers and the
As soon as I saw entry 1, I fell in love with it. So, Shea gets my vote @zinterz
My design was based around what Monzo is and how it connects banking through different devices,
their API and the connections it brings between people and their bank. The design I chose worked
best on a Navy tee with white and coral colours for the design.
I imported my terribly drawn idea into Illustrator and I began to build the paths for the design.
I started by removing sections of the M to display direct connections between two or more endpoints
and the design began to take shape somewhat in the direction I was expecting. I used the outline of
the M to branch into different devices to show that Monzo is everywhere and anywhere you go (as long
as you have the app (currently), I wanted to show the connection between’ Monzo’, ‘the customer’ and
‘devices’ seamlessly and I wanted to achieve this in a simplistic line draw style.
Time was one of the biggest constraints I faced during the process as I was extremely busy throughout
the week of the competition. I was coming up with ideas whilst travelling and trying to execute my idea
within about 3 hours before being able to submit my design. There’s a lot more I would like to have done
with the design, based on time though, I simply couldn’t. I pushed my final design to meet a reasonable
standard and submitted it for community review.
Amazing tee, well done! Would love to be surprised by this! @elziado
I received a message from Naji (a Monzo Employee) on Monday 25th September, congratulating
me on my winning entry with 57% of the public vote. He explained that Monzo was excited to
get production of the t-shirts started.
The t-shirts were announced on the 9th November as being printed and soon available!
They’re limited to the Monzo events and are not available to purchase on the Monzo
Apparel Store, making them somewhat of a collectors item.
Since the initial announcement of the t-shirt being available, feedback from the
Monzo Community has been well received with many people congratulating me on the
design and others asking how to get their hands on one.
Here are a few comments from excited community members
- As soon as I saw entry 1, I fell in love with it. So, Shea gets my vote @zinterz
- This is awesome! Congrats Shea @crablab
- Amazing tee, well done! Would love to be surprised by this! @elziado
- Great tee shirt. Where are these events going to be held? I’d love to attend and would definitely like one of tee shirts. @fromephil
- Was fortunate enough to snag myself one last night. Thanks Shea @NamesKieran
These community t-shirts are only available if you’re a very lucky community member, or you attend one of Monzo’s pop-up events throughout the UK.
The first batch of t-shirts were given out at the Glasgow meetup, on the 21st November and were available to, and well received by, Monzo employees from the print date.
Looking to have some design or marketing work done? I’m your man!
Start your design project with Shea today